2018 has been a brand transformation year for Hitachi. The president of Hitachi koki, Mr.Osami Maehara,Japan announced that from October 2018 the company would be known as “HiKoki”.The name changes are in line with the company’s ambitious international growth strategy, aimed at ensuring sustainable growth while expanding business in the nearly 100 countries in Hitachi Koki’s global network. Hitachi aka HiKoki thrives on its three pillars namely highly innovative technology,high reliability and strong business growth.
We were a part of Hitachi’s re-branding celebration and Mitra took up a role of cool encyclopedia, giving instant replies to the questions asked.
Check here Mitra flawlessly answering questions related to HiKoki’s tool specifications and their brand slogans and rendering HiKoki delegates speechless.