In-store digital coupons and offers set to receive a massive facelift

We love coupons. Obviously, there’s no denial that we are obessesed with bargains. Coupons are proven cases of how buying decisions can be manipulated. It’s an decades old technique which still works with great success and provides use metrics and insight on consumer behaviour.

With the advent of ecommerce and mobile apps, coupons got a new upgrade. As the stores became digital, so did the coupons. Newspaper and magazine cutouts lost it shine to the digitization wave just like the struggle most of the brick & mortar stores went into seeking relevance.



The number of digital coupons being redeemed are only growing and there’s going to be no change in this trend as e-commerce continues to grow because the retailers won’t find anything as better as an digital copon to keep their sales positive and profits high. After all, who woud refuse to garner a 48 per cent increase in revenue just by sending emails to its exisiting customer base.


Also read: Retail tech experience defined using infographic

By | 2019-04-12T10:27:54+05:30 April 12th, 2019|Events, Retail|1 Comment

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One Comment

  1. Sriram May 15, 2019 at 4:55 am - Reply

    I am a fan of invento, but please may I suggest to use a better proof reading software for these articles?

    On a quick glance, I can already find quite a few typos making this article look unprofessional.

    “It’s an decade old” – should be ‘It’s a decade-old” (with that hyphen and ‘a’ instead of ‘an’)
    use metrics – hyphen needed
    “Newspaper and magazine cutouts lost it shine” should be “Newspaper*s* and magazine cutouts lost *their* shine”

    as an digital copon – should be “as a digital coupon” – (a instead of an and the spelling of coupon)

    In the figure, coupon is spelt as coupan

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