Making offline retail marketing inter-connected through innovation
The retail industry is currently witnessing a sea of change with new innovations coming emerging like clockwork. Online is the king, offline is carving its way back seeking more relevance while the omnichannel is proving to be the best of both worlds for the cutomers. The innovation factor played a major role in this change [...]
How event managers and venues can add increase ROIs?
Events are a big business. From activating brands to trade shows and exhibitions - event management - the industry that strives to create experiences, is expected to be valued at over 10,000 crores by FY 2020-21. This estimated figures looks very tall as opposed to the Rs 6610 crores valuation the industry earned in the [...]
Humanoid Robots set to debut as smart sales assistants at the IReC 2019
Indian Retail and eRetail Congress 2019 will witness some of the never seen before retail tech demonstrations that will dominate the retail sector, especially offline, heavily in coming years. Each year, almost all major retailers and ecommerce giants of the country gather to understand and ‘shop’ for new and upcoming technologies. Not only that, this [...]
In-store digital coupons and offers set to receive a massive facelift
We love coupons. Obviously, there's no denial that we are obessesed with bargains. Coupons are proven cases of how buying decisions can be manipulated. It's an decades old technique which still works with great success and provides use metrics and insight on consumer behaviour. With the advent of ecommerce and mobile apps, coupons got a [...]
Retail tech acceptance by customers defined in the scale of – Comfortable, creepy and unbothered
Customer is the king. And, knowing what they like or dislike is the most vital thing retailers can do. Here in this study by RichRelevance titled "Creepy or Cool," the researchers have deciphered how exactly US intrenet users respond to the use of newer technologies. This segmentation answers questions revolving around face recognition and guided shopping [...]
Here’s how retail innovations boost offline retailers’ ROI
In the last couple of years, with the advancement in the AI and ML areas, offline retailers have received an unlikely weapon to ward off the threat of dwindling sales which lommed over them because of their online counterparts who showered heavy offers on their buyers. Retail tech is the new buzzword among these retailers [...]
Meet The Newest Finance Expert on Zee News – Mitri Robot
Not everyday you get an opportunity to host a Live news telecast with a powerful personality like Anil Singhvi! Mitri is going places. This effort to have Mitri on live national television to expose robotics, especially humanoids, to the common mass. After the succesful execution of the episode, the Zee team is also trying to [...]
Invento is hiring! Join Us!
Invento is entering its phase 2 of life — with scaling after a recent funding round. We are about 28 people now and looking to double headcount in the next few months. If you are interested in joining, this is a sweetspot for the company as the company is neither as chaotic as tiny startup [...]
Smartworks adds touch of innovation with the introduction of “smart receptionist” Mitri
Reception areas are not going to be the same. At least, at Smartworks's latest co-working space in Bengaluru. Founder Neetish Sarda's objective to do something out of the box for the launch of their 33,000 seater space led to the idea of having a humanoid robot as part of their day-to-day operations. The idea clicked [...]