Humans are a stack of emotions at the end of the day. Advertising sells because it appeals to the masses emotionally. They weave a story that perfectly fits our worldview and nudges us into buying their products. Digital era has given us an opportunity to make our products go viral but at the same time, [...]
There is one thing more important than acquiring new customers, It is customer retention. According to the statistics, U.S companies spend 2 million dollars yearly on loyalty programs. It is not surprising since the cost of getting a new customer is five times more than maintaining an old one. Apart from cutting costs, customer retention [...]
Swissnex India connects Switzerland and India in science, education, art and innovation by hosting discussions that involve myriad topics. They cover areas like promoting maker culture, digitalizing agriculture, startups, building smart cities, robo revolutions, gaming tours, musical collaborations and also creating awareness on epilepsy Amit Tripathy, VP products at Invento Robotics was one of the key members [...]
What do we do for retailers?
Here are some story boards of the Mitra in a retail store use. Greet and Guide at the storefront Provide contextual information and recommendations Converse with customers