Indian Retail and eRetail Congress 2019 will witness some of the never seen before retail tech demonstrations that will dominate the retail sector, especially offline, heavily in coming years. Each year, almost all major retailers and ecommerce giants of the country gather to understand and ‘shop’ for new and upcoming technologies. Not only that, this [...]
We love coupons. Obviously, there's no denial that we are obessesed with bargains. Coupons are proven cases of how buying decisions can be manipulated. It's an decades old technique which still works with great success and provides use metrics and insight on consumer behaviour. With the advent of ecommerce and mobile apps, coupons got a [...]
Customer is the king. And, knowing what they like or dislike is the most vital thing retailers can do. Here in this study by RichRelevance titled "Creepy or Cool," the researchers have deciphered how exactly US intrenet users respond to the use of newer technologies. This segmentation answers questions revolving around face recognition and guided shopping [...]
Last week we had a visitor at work narrating his experience at a popular clothing outlet. The half hour rant included sheer difficulty to find the section he was looking for and then running around to catch hold of someone who would suggest clothes of his preference. Lets be honest, shopping is confusing and time-consuming. [...]
Humans are a stack of emotions at the end of the day. Advertising sells because it appeals to the masses emotionally. They weave a story that perfectly fits our worldview and nudges us into buying their products. Digital era has given us an opportunity to make our products go viral but at the same time, [...]
There is one thing more important than acquiring new customers, It is customer retention. According to the statistics, U.S companies spend 2 million dollars yearly on loyalty programs. It is not surprising since the cost of getting a new customer is five times more than maintaining an old one. Apart from cutting costs, customer retention [...]
